This information can allow the retailer to cater the design of a store and their advertising to match their consumers. Part of the brand strategy used in visual merchandising is research into the brand's target market to find out what their customers' values and self-images are. These visual elements play a part in building a retail brand and therefore they help a brand differentiate itself from its competitors, create brand loyalty, and allows for a brand to place premium pricing on their products. This includes the in-store environment and brand communications used, such as signage and images displayed in-store.

The design of the store should reflect this as part of their retail brand strategy.

Visual merchandising contributes to a brand's personality and the characteristics associated with the brand. WindowsWear is a community and database of visual merchandising from around the world.Ĭontribution to retail brand strategy Nowadays, visual merchandising became one of the major tool of business promotion which is widely used to attract customers and increase sales. In the beginning of twenty-first century, visual merchandising is forming as a science. In the twentieth century, well-known artists such as Salvador Dalí and Andy Warhol created window displays. Over time, the design aesthetic used in window displays moved indoors and became part of the overall interior store design, eventually reducing the use of display windows in many suburban malls. The store windows were often used to attractively display the store's merchandise. shifted their business from wholesale to retail, the visual display of goods became necessary to attract the general consumers. When the giant nineteenth century dry goods establishments like Marshall Field & Co.

3.1.10.3 Graphics, photography and signage.

2 Contribution to retail brand strategy.

Visual retailing 4 mockshop